If you were thinking of opening a shop, you probably wouldn’t open a burger bar next to McDonalds and try to compete – would you? A back-street restaurant away from the big boys that serves a niche could work – your niche could be local students, office workers or vegetarians.
The Internet is the same as the high-street. There a lot of big players and big brands and you aren’t going to be competing with them anytime soon. An online music shop? I think Play, HMV, Amazon and the rest have that covered. But what about a CD shop for the Bangra niche – maybe that’s not being served by the big boys. It’s going to be a smaller market but a small market can be a lucrative one.
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