They want results and they want them on time.

Any piece of development, be it a full-blown system or a small 20-line change, is measured by people on two things, and two things only:

• Was it delivered on time?
• Does it work?

Your programming peers and other tech types might be impressed that you used some design patterns to create a modular, re-usable approach. They might love that new library or widget you found and are now using. They might think your source-code is immaculate – if there was a museum of fine programming pieces then this’d be in it.

The stakeholders don’t care about that stuff. The project manager doesn’t care. The product manager doesn’t care. The users don’t care. The people managing the budget don’t care. They want your software to work and they want it when they asked for it.

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